HOTELS
Hilton executive claims AI agents threaten online travel agencies
Hilton's CIO Michael Leidinger argues that artificial intelligence agents will diminish the role of online travel agencies while benefiting hotels directly, though he acknowledges such agents will also impose their own fees.
Hilton's CIO Michael Leidinger argues that artificial intelligence agents will diminish the role of online travel agencies while benefiting hotels directly, though he acknowledges such agents will also impose their own fees.